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As an Employer Branding Specialist, you will have the opportunity to work closely together with both the HR, Marketing communications functions and content team and external partners. You will help to execute creative campaigns, localization of the employer value proposition (EVP). Support HR social media strategy; maintain company career related presence on social media sites etc.
- Propos and develop creative concept of content for HR social media channels with corporate communication and content department.
- Design creative campaign for social media to increase audience interaction.
- Developing relationships with key media and influencers to secure and grow media coverage both online and offline to increase employer brand ambassadors.
- Content provider and active social media player.
- Create target talent persona for each departments and providing related innovative recruiting campaigns.
- Build effective relations with universities and prepare report about their event to publish in LinkedIn, News Room and ….
- Following to design and implement creative package regarding to the candidate experience (interview gift, on-boarding kit and etc.)
- Implement and drive HR event.
- Create innovative concept for employer branding video and plan to viral that.
- Plan calendar and X number of social media activities
- Responding to negative and positive user review and take actions for questions and complaints (ex: LinkedIn, Instagram and etc.) to build a positive relation.
Requirements
- All Bachelor and Master Degrees with top grades are welcome. Degree in MBA, Industrial Engineer, computer engineer or related field is a plus.
- Creative and self learner
- A proactive reader
- Excellent verbal and written communication skills
- Strong writing and editing ability
- Social Media: campaign and content development, scheduling and posting, monitoring, tracking and reporting, copy writing
- Knowledge of content marketing, marketing & communication activities is Plus
- Strong familiarity with social media platforms such as LinkedIn, Twitter, Instagram and others
- Energetic, organized characteristic is highly recommended